Madeline Lu GmbH understands the importance of your privacy and respects your right to control how your personal information is used. We are committed to ensuring that your personal information (including credit card details) remains secure and confidential and is used only for its intended purpose. This privacy policy outlines how we collect, use, store, and share your personal information.

The Data We Collect and How We Collect It

We may collect, store, and use the following kinds of personal information:

• Your name, telephone number, mobile number, postal address, and email address

• Information about your computer and your use of our website (e.g., IP address, browser type, referral source, page views)

• Payment information including credit or debit card number, cardholder name, expiry date, and CVV number (when you make a purchase)

• Your travel preferences, room type, and past travel experiences

When We Ask for Personal Information

We may ask for your personal information when:

• You make a booking or purchase

• You register for newsletters, competitions, or promotions

• You provide feedback or participate in surveys

Telephone calls may be recorded or monitored for quality and training purposes. We will notify you of any recording at the beginning of the call. Any personal information obtained during a call will be handled in accordance with this policy.

Legal Basis for Processing (for Swiss residents)

We process your personal data based on:

• Contractual necessity: To fulfill your travel booking, process payments, and provide customer service

• Legitimate interests: To improve our website, prevent fraud, and send non-marketing service communications

• Consent: For marketing emails, cookies (non-essential), and optional data sharing

Use of Cookies

We use cookies to improve your experience on our website. Cookies temporarily store information within your browser, helping us recognize the device used to access our website. You may disable cookies in your browser settings, though this may affect website functionality.

How We Use Your Personal Information

We may use your personal information to:

• Administer and personalize the website

• Respond to queries and process reservations

• Supply services purchased via our website

• Issue invoices and process payments

• Track usage and request feedback

• Send notifications you have requested

• Send marketing communications (you can opt out at any time)

Disclosure of Information

We may share your information with:

• Our employees, suppliers, or subcontractors (e.g., hotels, tour operators, payment processors) as necessary to fulfill your booking

• Legal or regulatory authorities when required by law, to protect legal rights, or to prevent fraud

• Third parties as part of a business sale or asset transfer

We do not sell your personal information to third parties for their own marketing purposes.

Data Retention

We retain your personal information only as long as necessary to fulfill the purposes outlined in this policy, including legal, accounting, or reporting requirements. Typically:

• Booking data: 7 years (for tax and legal compliance)

• Marketing preferences: Until you unsubscribe

• Website usage data: 26 months (via analytics)

International Data Transfers

Your data may be stored and processed outside the UK/EU, including in countries without the same data protection laws. By providing your data, you consent to such transfers. For transfers from the EU/UK, we ensure appropriate safeguards (e.g., Standard Contractual Clauses) are in place.

Credit Card Security

We comply with the PCI Security Standards Council's current Data Security Standards when processing or transmitting your card information.

Data Security

We implement reasonable technical and organizational measures to prevent misuse or loss of your personal information. Our servers are secured by password and firewall protections, and sensitive transactions are encrypted via SSL.

Children's Privacy

Our services are not directed to children under 16. We do not knowingly collect personal information from children. If you believe a child has provided us with personal data, please contact us at info@madelinelu.com.

Policy Amendments

We may update this privacy policy by posting a new version on our website. Please check this page periodically to ensure you agree with any changes.

Your Privacy Rights

Depending on your location, you may have the right to:

• Access the personal information we hold about you

• Request correction or deletion of your data

• Object to or restrict certain processing

• Request data portability

• Withdraw consent at any time

To exercise these rights, please contact us at info@madelinelu.com. Requests must include proof of identity (e.g., certified ID and a utility bill). We may refuse requests as permitted by law.

You may opt out of marketing emails by using the "unsubscribe" link or by contacting us directly.

Third-Party Websites

Our site may contain links to third-party websites. We are not responsible for their privacy policies or practices.

Updating Your Information

Please notify us of any changes to your personal information by emailing info@madelinelu.com.

Intellectual Property

All content on our website is owned or licensed by Madeline Lu GmbH. You may print or download material for personal use only. You may not reproduce or modify website content for commercial use without permission.

Contact Us

If you have any questions about this privacy policy or how we handle your personal information, please contact us at info@madelinelu.com.